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QOTSB: Case Study

The Challenge

Queens of the Sin Bin are fast becoming one of the best, and most popular distributor of custom Roller Derby kits, and apparel. They were out growing their free hosted site, and needed to have a site that represented them more as a brand and would scale as quickly as they are.

The Solution

After several meetings with the company, we moved forward with a Magento Store hosted on one of our dedicated servers. Working closely with their in house designers and sales, we were able to put together an attractive site, that was sleek and polished but retained the grittiness that they required to keep with their branding.


Graphic Redesigns


Website Redesign

Day Turnaround

Amazing Result

New Site Boosted Sales

Mobile Reponsive

It was highly important that the site worked 100% on all mobile devices, including Tablets and Smart Phones

Rebuilt From the Inside Out

With Magento’s inbuilt cache and some extra tweaks, we are able to reduce page loads  allowing for a smoother end user use.

Extensive Demographic Studies

The demographic aimed at, varied demographic with the inclusion of Men and Children’s roller derby kits. Reaching all these users, while not watering down the brand, was the hardest part of this case.

  • Mobile Sales 80%
  • Website Traffic 50%
  • Conversion Rate 75%
  • Email Subscribers 60%

The Results Were Amazing

A smoother, more comprehensive interface allowed for customers to feel more secure in purchasing, seeing an uptake in sales and with SEO integration, an increase in rankings across the major search engines.